Samsung "Lockdown" (in-house)
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Advertiser
Samsung -
Sector
Technology brands
Normal People's Paul Mescal shows off his dancing skills in a campaign for Samsung.
Set in an abandoned warehouse, the film shows Mescal performing contemporary and modern dance, as well as acting and physical theatre, to tell his story about the impact of the pandemic.
The campaign encourages arts students and creators from the UK and Ireland to film and submit audition-style video performances for a chance to star in an upcoming ad campaign.
Former Strictly Come Dancing choreographer Richard Marcel worked with Mescal on the routine, which was directed by Tom Stevens through St Marks Studios.
