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In its winter campaign the Samaritans is targeting 16 to 24-year-olds who may find it difficult to talk about their feelings. Research carried out by the charity recently revealed that this age group generally turns to their friends for advice on most problems, but fear talking to their peers about deep emotional issues that are causing them distress.
Lunar BBDO has created a cinema campaign, which will be backed by print, viral and radio, aiming to represent what young people go through by creating a dream-like spot with sumptuous production values showing an animated character walking through moving backgrounds, which are made up of hundreds of doodles.