In his new role, Renouf will manage strategy, industry relationships, product, sales, account management and marketing.
Previously, he was vice president of the company’s emerging markets in Asia Pacific, where he helped establish Active's international expansion and drove the growth of the global endurance and sports operation.
Prior to joining Active, Renouf was a triathlete for the British National team and served as a commentator for the 2012 Olympic Games.
Jack Caress, president and chief executive, Pacific Sports and president, Triathlon Business International, said: "We have been fortunate to work with Sam on international projects for Pacific Sports, and he has played a key role in assisting Triathlon Business International's expansion and recognition throughout the world.
"Many of the trends in the endurance space have been developed outside of the US and being involved in the growth and development of Active's business internationally is critical in this position. Sam’s breadth of experience makes him a great choice as new general manager."
Active has been the global technology partner to Ironman, powering registrations in more than ten different languages and currencies.
The Electric Run has also worked with Active to launch its expansion into global markets, with events confirmed in major cities such as London, Sydney, Singapore, Amsterdam, Melbourne and Dublin.
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