Downie takes strategy role at Active Network Events

Eventia's former industry ambassador Izania Downie has joined Active Network Events as senior sales strategist for EMEA.

Former Eventia CEO Downie joins Active Network Events
Former Eventia CEO Downie joins Active Network Events
The ex-Eventia CEO replaces Anthony Miller, who becomes global strategic director.

Active Network Events is the technology partner of Eventia, and has worked on association events over the past year.

"Anthony and I have been evangelising for the past 12 months about how important technology is to marketing and events.  Not only the impact of social media, but also integrating virtual and mobile technology to extend the event lifecycle and improve audience engagement," said Downie.

"The gathering, management and effective distribution of data through an integrated solution will give clients value and help them measure the return on investment from the event spend."

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