Saint wins internet exhibition brief

The National Media Museum has appointed Saint@RKCR/Y&R to create an online campaign.

National Media Museum: appoints Saint@RKCR/Y&R for online campaign
National Media Museum: appoints Saint@RKCR/Y&R for online campaign

The agency has been tasked with creating an innovative online campaign that will extend the museum’s forthcoming ‘Life Online’ exhibit to a global audience and have a 10-year legacy.

The new exhibition launches at the Bradford-based gallery next March and will explore peoples' changing relationship with the internet.

Saint won the business after a four-way pitch against undisclosed agencies.

Last year, Saint launched a pro-bono campaign called ‘, which got creatives to draw their interpretation of what they think the internet looks like and compares it to the visions of 10-year old children.

The agency has worked with the V&A Museum on a similar digital communications brief in the past, for its Recode/Decode exhibition.

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