The changes will be unveiled in the spring issue of the magazine, which is published by Seven Squared and is available this week.
As well as a new cover that is designed to give it a newsstand feel, the revamped title includes a new health and nutrition section, dealing with issues such as food intolerance. Other features include step-by-step cooking guides and gardening advice.
Seven Squared said the new look had been created with the aim of making the magazine work harder for the grocer. It now includes more product mentions, stronger advocacy messages and more news about promotions embedded into the content "without compromising editorial quality".
Launch advertisers include Jacobs Creek, Weight Watchers, Bulmers, Cushelle, Jules Verne and Unilever's Sure brand.
Seven Squared has published Fresh Ideas since its launch in October 2005 and according to ABC, its last registered circulation was 1.5 million.
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