The Sainsbury's Christmas teaser ad, which launches in tonight's episode of 'Coronation Street', is already generating debate on Twitter.
Many on Twitter have described the ad as "emotional", while some have questioned the need for "lavish" Christmas ads. This month festive offerings from John Lewis, Debenhams and Marks & Spencer have been released.
To see the latest Christmas ads as and before they launch, visit the ±±¾©Èü³µpk10 Christmas page.
Sainsbury's ad reactions
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