The website has been revamped by Agency.com, which created it three years ago, and employs the same colour palette and design as the Sainsbury's site. Agency.com won the business following a pitch.
Its website generates 40% of Sainsbury's Bank's new business. A new microsite, called 'Money made simple', provides tips on how to save money.
Earlier this year, the bank moved its point-of-sale advertising from Leith London to Abbott Mead Vickers BBDO. The agency, which works for Sainsbury's, devised the 'Try something new today' line.
There have been several high-profile changes at Sainsbury's Bank this year as chief executive Tim Pile departed and marketing director Kate Harrison left to join Manchester Airports Group as group marketing director.
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