Scottish and Newcastle (S&N) invested 拢7m in its third Biggest Round campaign, which sends brand advocates into pubs to buy consumers a drink.
Because Experiential Marketing has managed all three annual campaigns. This year鈥檚 aims to reach more than a million people and runs until the end of September.
Alison Nolan, who heads up Because鈥檚 S&N account, said brands that succeed in the future will be those who talk with consumers, rather than at them. 鈥淭hat individual approach is the key to the ongoing success of this campaign,鈥 she added.