Because has created a campaign for beer brand Edelweiss and clothing chain White Stuff.
Activity will include Because brand ambassadors conducting sampling evenings at White Stuff's 11 stores nationwide throughout March.
The promotion will tie in with White Stuff's spring catalogue, which is themed on The Sound of Music, and offering consumers the chance to win a holiday to Austria for a Sound of Music tour and a visit to the Edelweiss brewery.
Consumers can also enter the competition via White Stuff's website, as well as downloading money-off Edelweiss vouchers.
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