The technology is being supplied by Intellitix for the international golf tournament, which will see attendees receive a special RFID wristband with their tickets allowing them to take part in activities around the course and share their experiences instantly on social media.
The wristbands will be able to be used for official partner activities based in the Ryder Cup Spectator Village. This includes the BMW car display, and The Ryder Cup Experience with Standard Life Investments, where spectators can compete in a simulated team competition with live scoreboards around the venue.
On the course, the Active Scotland initiative, a Scottish government scheme to promote physical activity, will be hosting a ‘Walk the Course’ activation, which will encourage spectators to get out to all areas of the venue with prizes for those who check in at points around the course.
Diageo-owned whisky brand Johnnie Walker will be welcoming spectators at the back of the second green, and BMW owners will be able to use their wristband to enter the Owners’ Café at the tenth hole and spend pre-loaded tokens.
The wristbands will also enable fans to show support for their team, including a virtual ‘high five’ for the European and USA teams, as well as connecting with friends and family around the world through automatic social media updates on Facebook and Twitter and becoming a method of cashless payment accepted in certain areas of the course.
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