Ryanair #TellMOL campaign asks for customer service ideas

Ryanair has rolled out a social-media campaign that asks consumers for ideas about how it can improve its customer service.

Ryanair: asks for customer service ideas with #TellMOL campaign
Ryanair: asks for customer service ideas with #TellMOL campaign

The airline, which recently revealed it is , is asking Twitter users to post ideas using the hashtag #TellMOL (see below).

Ryanair has also posted a letter on its website inviting readers to submit ideas to "Da Boss", chief executive Michael O’Leary.

In , the carrier states: "Over the past 29 years Ryanair has grown from carrying 200,000 to over 81 million customers annually by offering lower fares, great service and choice to Europe’s air travellers.

"No other airline can match our low fares, our on-time arrivals, our tiny rate of cancellations, or lost bags, or our new fleet of over 300 aircraft.

"But we want to keep improving our services, which is where you can help me. Please send me your suggestions as to how Ryanair can further improve our industry leading customer service.

"All suggestions will be gratefully acknowledged by me. I’m looking forward to hearing from you.

"Many thanks, Michael O’ Leary, Da Boss :-)"

Ryanair , after O’Leary revealed at the company’s AGM that the brand is looking to "try and eliminate things that unnecessarily piss people off".

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content