According to the ad inventory optimisation company's international general manager Jay Stevens, Seelen's appointment will help deal with a "somewhat hostile climate" in the region due to publishers' earlier bad experiences with ad networks and exchanges.
Seelen will be based in Amsterdam. He is a former managing director of Wunderloop, responsible for opening the firm's first office in Benelux and it to become the market leader in under a year, and has also worked at AdLink Internet Media and NetPlus Advertising Network.
Stevens said: "With his industry experience and knowledge of the market, Bas is well-suited to deliver the support and education that publishers need to start rebuilding trust in ad networks and in turn improving their channel management practices - and with it their revenue potential."