RSA, Mardev and Harte-Hanks launch B2B newsletter

LONDON - Three direct marketing companies have clubbed together to launch a quarterly electronic newsletter for business-to-business data users in Europe.

is co-published by London-based international list brokerage and consulting firm RSA Direct, the European arm of San-Antonio, USA-based Harte-Hanks and Reed Business Information's business and professional data firm Mardev.

The newsletter circulates via email to 8,000 business individuals from the three companies' customer lists

"Our mission is to educate supervisors, managers and users of business-to-business data on how to optimise use of enterprise and professional individual information profitably in corporations," Lucy Orme-Smith, managing director of CRM database Europe at Harte-Hanks, said.

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