The direct marketing industry will be out in force for the second time this year at its biggest autumn event, The National Direct Marketing Show (NDMS), which comes to the Birmingham NEC on 14-16 September. For those marketers seeking to incorporate digital, the event will cover burning issues including email and the internet, how to combat spam, customer relationship management, field marketing and response handling.
Held over three days, the free show, organised by Reed Exhibitions - which mounted London's International Direct Marketing Fair this year - is backed by industry body, The Direct Marketing Association. It provides marketers with the chance to explore the latest direct marketing innovations, meet suppliers and network with peers.
The event runs alongside two other free shows - the National Incentive Show and the National Venue Show. Last year, the event trio attracted 8,000 visitors and some 56 exhibitors were on hand to offer advice and contacts. Similar numbers are expected this year. A packed seminar programme over the three days includes keynote sessions and case study talks providing a view of DM in business - triumphs, challenges, warts and all.
This year's sessions to bookmark include the Saga Holidays story and the Salvation Army's multimedia DM campaign.
Malcolm Whitmarsh, Reed Exhibitions' marketing industry director, says: "I get very fed up when people pigeonhole direct marketing. It contains endless mechanisms. But all methods come back to cost-per-page ads or letters through the post and email is part of this. E-marketing has its place alongside all the other methods of DM."
DIGITAL-RELATED EXHIBITORS
Accounting Answers - Stand 790
For information contact Simon Moore on 02380 304300 or 07887 504717 or smoore@accans.co.uk.
Aspect Marketing Services & MacDonald Mailing - Stand 340
For information contact Chris Gray on 01233 500800 or chris.gray@omsg.co.uk
Big Button Media Ltd - Stand 530
For information contact Andy McNamara on 0121 224 8265 or andy@bigbutton.tv.
Steam Software - Stand 735
For information contact Wayne Chopping on 01905 611211 wayne.chopping@b-objects.co.uk.
Kompass Publishers - Stand 815
For information contact Nancy Shepherd on 01342 335724 or nancy.shepherd@reedinfo.co.uk
MKIS - Marketing Information Systems Ltd - Stand 530
For information contact Chris Massey on 01926 494111 or email info@mkis-uk.com
Ordnance Survey - Stand 575
For information contact customer services on 02380 305030 or customerservices@ordnancesurvey.co.uk
Powershot (GCAS Networks) - Stand 750
For information contact Sarah Cooke on 02890 557734 or sarah.cooke@gcsagroup.com
Wyvern Magic - Stand 368
For information contact Tracey Macer on 01353 665576 or tracey.macer@highbury-wyvern.co.uk
DIGITAL AND EMAIL MARKETING SEMINARS
Making your email campaigns work harder
Tuesday 14 September, 12-12.45 pm
Speaker: Justin Anderson, chief executive, Frontwire, and chairman of DMA Email Marketing Council Best Practice
Email marketing: the rights and wrongs of using technology and creativity to build profitable customer relations
Tuesday 14 September, 2.30-3pm
Speaker: Ann Stanley, regional director (Midlands) MediaCo (UK)
Learn from the travel trade to exploit the internet
Tuesday 14 September, 3.15-3.45pm
Speaker: Andrew O'Sullivan, corp. development manager, EBXP
I know who my customers are ... but what now?
Wednesday 15 September, 11.15-11.45am
Speaker: Duncan Painter, chief executive, ClarityBlue
Permission to speak - Permission Marketing Research results 2004
Thursday 16 September, 1-1.30pm
Speaker: Thomas Aldabert, founder, The Preference Service
FACT BOX
What: In its third year, the National Direct Marketing Show is a three-day event offering direct marketers the chance to meet industry suppliers. There is a free seminar programme daily. The event runs alongside two other shows, The National Incentive Show and the National Venue Show, with visitor registration providing free access to all three shows.
When: September 14,15 (10-5pm) and Sept 16 (10-4pm).
Where: Hall 18, NEC Birmingham.
Why: A chance for marketers to catch up with the latest tools in the direct marketing business, including email and web, ethical DM, b2b, permission marketing, CRM and fighting the effects of spam.
How: Entry for visitors is free. For information and to pre-register visit www.ndmshow.co.uk or call the ticket hotline on 0870 429 4502.
Pre-registration means visitors can by-pass queues on the day and receive pre-show information.
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