The financial-services giant has previously worked in the UK with Universal McCann, the incumbent media agency for its sub-brand More Th>n; this particular relationship is un-affected by the review.
Separately in the UK, RSA has appointed below-the-line agency SFW and contract publisher Wardour Communications to a global roster being put -together by RSA's group director of strategy, marketing and customer, Clare Sheikh (nee -Salmon).
SFW will create integrated campaigns targeting UK -businesses and consumers, -including any TV and print -executions. The -account had previously been held by Hurrell Moseley Dawson & Grimmer.
Sheikh, a former ITV marketer, said that she was keen to trim the company's current 200 -global -agency relationships to a global roster of about 10 -agencies.
With the appointment of two UK agencies, RSA will now turn its attention to agency -coverage in its other big -markets, such as South East Asia and Scandinavia.
RSA completed its global -rebrand from Royal & Sun -Alliance in May 2008, with an identity that was created by branding consultancy Interbrand.
More Th>n will continue to be RSA's primary consumer -insurance brand in the UK.
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