The event aimed to reflect on how the industry is becoming even more focused on digital and how events can relate to social media. Speakers included James Poletti, head of digital strategy at RPM, Pascal Auberson of Special Moves, Tom Roope of The Rumpus Room and Tim Manning of Swarm.
Guests ranged from social media managers and designers to commercial directors and global marketing managers.
Poletti said: "It was great to get such an inspirational group of people together to show the creative potential of marrying experiences to participatory ideas through social media.
"The Rumpus Room's wonderful work turning audience images into interactive film and social media content, Specialmoves' outdoor media interactions, and Swarm's tactile digital interfaces, should all excite our industry into embracing new types of experience work."
Social Media Week, which has run from 23-27 September, is an international event which has been taking place across Europe, North America, South America, Africa and Asia. Its aim was to curate and share ideas, trends and best practices with regard to technology and social media’s impact on business, society and culture.
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