Injured armed forces personnel and the families of those killed in action are the stars of a new print campaign, shot by Rankin, for The Royal British Legion.
of
The 'Live On' press and outdoor work is designed to highlight The Royal British Legion’s relevance beyond its remembrance-focused activity, as the charity continues to support the armed forces community with the money it raises.
The 'Live On' strapline will appear across the charity’s Poppy Appeal 2014 activity, while the .
Client: Gary Ryan, director of marketing, The Royal British Legion
Agency: Rainey Kelly Campbell Roalfe/Y&R
Creatives: Mick Mahoney, Andy Amadeo, Psembi Kinstan, Rankin
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
