LONDON - Hovis has unveiled a TV ad featuring the voice of David Jason in support of the Royal British Legion's annual Poppy Appeal.
The TV ad, which breaks today, follows on from press activity that appeared at the weekend. All marketing activity, including an in-store push, has been created by MCBD.
The aim is to raise £100,000 for the appeal, with 4p being donated from every promotional Light & Nutty Seed Sensations and Rich & Roasted Seed Sensations loaf and pack of Seed Sensations rolls sold.
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