Credits
Chief marketing officer, RBS Group
Head of advertising & content, RBS Group
Agency
Royal Bank of Scotland "Notes" by Leith
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Advertiser
RBS -
Agency
Leith -
Sector
Financial services and Banks/building societies -
Exposure
United Kingdom
The Royal Bank of Scotland is championing the use of Scottish bank notes in its latest campaign.
The ad follows a £10 note and the people it comes into contact with as it gets passed from Scotland to London, where it ends up in the hands of a cab driver.
The 30-second ad broke during The X Factor on 24 September.
