It will now handle media planning and buying for the magazines Best, celebrity weekly Reveal and recently-launched real-life title Real People.
The media account went up for review following the appointment of Drew Kirkland as publishing director at ACP-Natmag in December last year. The creative account was reviewed at the same time, with incumbent Clemmow Hornby Inge expected to hang on to the work.
ACP-Natmag was launched as a joint venture between The National Magazine Company and Australian Consolidated Press in November 2004. The company is run as a 50:50 partnership. The review is not thought to affect Initiative’s status as the retained media agency for The National Magazine Company.
Rocket is the sister-agency to Omnicom-owned media giant PHD. Last month, it scored another big win in the media industry when it was awarded the £5m media planning and buying work for GCap Media, owner of Capital Radio.
The media account went up for review following the appointment of Drew Kirkland as publishing director at ACP-Natmag in December last year. The creative account was reviewed at the same time, with incumbent Clemmow Hornby Inge expected to hang on to the work.
ACP-Natmag was launched as a joint venture between The National Magazine Company and Australian Consolidated Press in November 2004. The company is run as a 50:50 partnership. The review is not thought to affect Initiative’s status as the retained media agency for The National Magazine Company.
Rocket is the sister-agency to Omnicom-owned media giant PHD. Last month, it scored another big win in the media industry when it was awarded the £5m media planning and buying work for GCap Media, owner of Capital Radio.
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