The firm has launched the as the focus of the campaign, which includes details of a summer photography competition as well as a focus on Wimbledon, including an interview and photos of UK tennis number one Henman.
The website, which has been created by Grand Union, also offers visitors the chance to win tickets to Wimbledon and signed Henman merchandise through an online game based on waiting in a queue to get into the event.
Robinsons brand controller Jonathan Gatward said: "The use of the internet as a channel for brand communications is a first for the brand. This will give our customers the opportunity for greater involvement and interaction."
Grand Union partner Rob Forshaw added: "Robinsons is a brand with great tradition. We have built on these strong traditional values and created something contemporary and forward looking."
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