The says that only around 5% of material published in print is eventually produced in accessible formats such as audio, large print or Braille, and has started campaigning so that blind and partially sighted people are able to read the same book as everyone else, at the same time and at no extra cost.
Albion will be advising on the strategy to raise awareness of "Right To Read Week", which takes place in October 2003. The campaign is likely to include stunts, poster advertising and briefings for politicians and journalists. RNIB continues to work with J Walter Thompson on its main brand advertising.
Ciara Smyth, communications manager at RNIB, said: "Albion really impressed us with its creativity and approach. It understood the brief and how to make the campaign issues come alive and create impact in an extremely competitive environment."
There are 2m people in the UK with sight problems, and RNIB works to provide training and solutions to everyday problems, as well as providing resources such as talking books and books in Braille.
Headed by Jason Goodman and Matt Gibbins, Albion's client list also includes Virgin.net, What on Earth organic pizzas and Innocent drinks.
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