River Island hires Landor for branding project

River Island has appointed Landor Associates to undertake a brand evaluation project to give it the edge in the increasingly crowded fashion retail market.

River Island: hires Landor Associates
River Island: hires Landor Associates

The high street fashion retailer awarded Landor the business following a three-way pitch against undisclosed agencies.

Ben Lewis, River Island, chief executive said: "Landor demonstrated a thorough understanding of the River Island brand and are both creatively and strategically strong."

With over 250 stores generating £700m in sales and an international presence across 13 countries, River Island is one of Britain's largest privately owned companies.

The retailer is sponsoring this year's Graduate Fashion Week which runs from Sunday to next Thursday. River Island has sponsored the event for six years.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content