In his , McHugh raises the question whether the UK is falling out of love with the great tradition of the summer music festival.
He goes on to talk about how 2012 was a "disappointing year" for live music and how the last year sent shockwaves through the industry.
While he admits it is too early to tell what will happen in 2013, he hopes the "halo effect" of – will "trickle down into smaller festivals".
One solution, he says, is to embrace co-creation with consumers. "Festivals like Loolapalooza in the US let fans create their dream line-up, and there’s plenty more chance for co-creation.
"Fans can text set-list requests and social media can drive promotions… the sky, or perhaps the cloud, is the limit."
Do you think the UK is falling out of love with the summer music festival?
Comment below and let us know what you think.
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