Rise in ad revenues sees record profit leap at Viacom

LONDON - US media giant Viacom has reported a record rise in profit for the second quarter of 2003, as advertising revenues at MTV, Nickelodeon and Comedy Central rose by 31%.

Revenue rose 10% to $6.42bn (£3.99m) up from $5.85bn in the same period last year. On the strength of this, Viacom has forecast it will deliver single-digit growth in revenue and double-figure growth in operations by the end of the year, and the company has upped its overall outlook for the rest of the year and for 2004.

The Cable Networks division, which includes MTV Networks, Nickelodeon and Comedy Central, was the best performer, with revenues up by 22% to $1.35bn, led by the 31% increase in advertising revenues.

Television and video also performed well, both enjoying a 10% increase to $1.86bn and $1.39bn respectively, with the latter driven by the net addition of 535 company-operated stores since June last year as well as an increase in sales. Outdoor revenues increased 9% to $462m.

The poorest performer was radio where revenues decreased by 3% to $551m, followed by entertainment, down 1% from $920m to $925m.

Sumner Redstone, chairman and chief executive officer at Viacom, said: "Spread across both advertising-based and non-advertising businesses, this strength once again highlights the fundamental growth attributes of Viacom's assets, our ability to consistently deliver superior results, and our ability to seize growth opportunities both internally and externally, such as our May acquisition of the outstanding interest of Comedy Central."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content