Viacom Outdoor claims the move is in response to increased demand from advertisers to buy pan-European outdoor advertising campaigns.
Punter, who will continue to be based at Viacom Outdoor's London office, will work alongside Viacom Outdoor's European marketing director Mike Baker.
"Several factors have led us to this step. We've noticed more advertisers and brands buying Viacom Outdoor media in two-plus European countries. It makes sense for us to try to coordinate our European sales effort to accommodate this development", Tom Goddard, the chief executive of Viacom Outdoor, explained.
Although Punter will combine his new international sales role with his existing UK management responsibilities, Punter is confident that he will better places to transfer ideas between markets and keep clients better informed of international opportunities.
"The key thing is to bring clients fresh ideas and new media offerings and to draw attention to the real value that outdoor brings our clients. It's important that the market has choice and one way to do that is to transfer ideas markets. Outdoor reaches attractive audiences in all countries but there may be important differences in what is considered standard accepted practice. Clients tend to be rooted in one country but I believe they are very opening to finding out what their colleagues and competitors are up to elsewhere", Punter said.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)