Rimmel and Glamour Magazine will use the infamous fashion event to promote their brands in a makeover roadshow.
During the five-day event, Rimmel will film real London girls being made over. After the shows, make-up artists will hit the streets of London and re-create the look straight from the catwalk.
The videos will be uploaded to the online site, which is targeted at woman aged between 20-35, to demonstrate techniques to mimic the fashion week trends.
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