Inside the world’s top social media brands: different models and why they work
In-house, agency, consultant or hybrid – when it comes to social media there’s no magic formula for deciding whether an in-house team, an agency, a social media consultant or a combination of these can best meet a brand’s needs. And just who does the social media team report to – is it the marketing department, the comms team or direct to the CEO?
Revolution goes behind closed doors at some of the top 10 Social Brands (from the Social Brands 100 ranking, produced by Headstream, which profiles brands taking the lead in the social age), examining how they organise social, which model works for them and why.
An increasing number of brands are investing in dedicated in-house social media resources, so what does this mean for the role of the agency/consultant? What challenges and opportunities do these different models present and ultimately, which department ‘owns’ social media?
Special Report: Email’s social evolution
While social media might not kill email, it could change how people use it – and marketers need to adapt. With consumers’ attention – and messaging mediums – divided across a number of platforms, email marketers need to think long and hard about how their communications are being viewed and acted upon.Revolution explores what impact social media is having on email marketing. A Forrester Research report suggested social media is influencing changes to email marketing in several ways, from the timing of delivery to the ability to conduct transactions within the email. How are brands adapting to these trends – and what value is there in integrating email marketing with social media. What are the challenges? How has the fact that people access email by mobile influenced email’s evolution?
Battle of the Brands: social media
Revolution looks at how two of the UK’s biggest mobile manufacturers – Blackberry and Nokia – are making the most of social media to attract potential customers and connect with their existing user base.
Online video: here, there and everywhere
As video sites grow in popularity, brands are increasingly turning to the medium to get their name, message and content out there. With the emphasis very much on interactivity, driven by technology developments, Revolution examines the five biggest trends in online video and the brands that are leading the way.
And with consumers watching videos wherever they are, be it from mobile, tablets, online, social media and interactive TV, brands are demanding better efficiency and measurability of their video campaigns. But just how robust are digital video analytics and what measurements should brands be looking at?
For further information, contact: Kim Benjamin, 020 8267 4930
revolution.magazine@haymarket.com
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