Speaking at the Revolution Forum, Spalding, who recently worked on a on a budget of £7,000, said that advertisers with budgets large and small are testing out viral video marketing, but warned that success is not guaranteed.
"Success rates for viral videos is about 10 per cent and the best you can hope for is something people can engage with," said Spalding.
Spalding's six pillars of viral video:
1. Don't create conventional TV type ads
2. The creative must pull an audience, not be pushed on to them
3. Don't create content which is static
4. Understand your objective first instead of just doing it because it's cheap and trendy
5. Viral does not drive click-throughs
6. You don't have to be funny, shocking or rude; just engaging
Spalding added that metrics are improving for measuring the success of video content and that it's no longer just about video views. Spalding was speaking at the Revolution Forum for digital marketers in Bournemouth today.
.jpg)
.jpg)