Marketing services revenue for the fourth quarter hit $545.5m (拢299.2m) and for the year as a whole marketing services revenue was up 84% to $1.1bn.
Yahoo! said the increases resulted primarily from the strong increase in revenues from its search and marketplace properties and growth in the balance of Yahoo!'s global marketing services revenues, as well as the incremental revenue associated with the acquisition of Overture in the fourth quarter of 2003.
In the fourth quarter, revenues rose to $285.8m from $663.9m last time, while revenues for the full year also showed impressive growth jumping 41% to $1.6bn from $953.1m for the same period in 2002.
Terry Semel, chairman and chief executive officer of Yahoo!, said: "Yahoo!'s fourth quarter performance completes a year of phenomenal growth for our company, and represents the most successful quarter in the history of Yahoo!."
He added: "As we made across-the-board improvements in our business, we were rewarded with deeper and more profitable relationships with our customers. Our focus on expanding the world's largest and most diverse online marketing platform and improving the best user experience on the web is expected to be the catalyst for the future success of Yahoo!."
Yahoo said fees revenue for the fourth quarter of 2003 hit $85.2m, a 37% increase on the same period in 2002. For the year, fees revenue rose 43% to $298.2m, primarily driven by the growth in paying relationships for Yahoo!'s premium services, including SBC Yahoo! DSL and Dial, small business, and communications suites of premium services.
Listings revenue for the fourth quarter of 2003 was $33.2m, up 21% and up 36% to $127.2m for the year.
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