Hinde, who brings with him 20 years of experience in financial, social and political issues reporting, will be responsible for overseeing editorial direction for all areas of .
He will report directly to Fru Hazlitt, managing director of Yahoo! UK & Ireland, and will work closely with Peter Grimsdale who in July of last year was appointed European editorial director.
A key area of his role will be to develop promotional campaigns similar to last year's Pop Idol Diaries, Victoria Beckham's Secret Diary and the Channel Five New Year's Eve Show.
"This appointment demonstrates our long-term commitment to deliver content that engages our audiences, and Simon will play a vital role in the expansion and evolution of our product offering. With a commitment to quality editorial as directed by Simon, Yahoo! UK & Ireland is now positioned to offer a focus on content and audience to advertisers that no other internet property can offer," Hazlitt said.
Before becoming assistant editor at the Daily Express, Hinde edited the personal finance and business sections of the same paper. Prior to that, he covered consumer affairs for the Sunday Times and was a senior editor at Which? magazine.
He has also written for the Financial Times, Mail on Sunday, Management Today, The Spectator and New Statesman.
"Many UK newspapers are unable to attract the committed and high-quality audience that Yahoo! can attract. I will be working with an exciting media company committed to interacting with its users," Hinde said.
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