The group is tasked with looking at all aspects of the association's communication agenda.
"This group has one key objective - to make membership of ESSA something that all customers will demand when placing contracts, from this everything else will follow," said Sims.
"I have already seen at first hand during the recent , that major organisers recognise ESSA as a badge of quality. We have a number of recent cases where clients have demanded ESSA membership from their contractors and we will be deploying campaigns to ensure this becomes a matter of course."
ESSA also runs Executive Board, Sustainability, Logistics and Technical Working Groups.
Find out what exhibition industry really think about this by reading the November/December issue of Event, out on Friday 13 November.
To leave a comment and let us know your thoughts.