The campaign, which launches on Monday, features a newsagent who wants to be a clairvoyant and tries to read the mind of one of his regular customers. He fails completely and tells the customer, after she has already picked up a copy of Reveal, "You want celebrity gossip, fashion, real-life stories… you want Reveal magazine!"
The creative was by in-house team You, Me and Victor, with media planning and buying handled by PHD Rocket.
Colin Morrison, CEO at ACP-Natmag, said: "It is almost three years since the launch of Reveal -- and of ACP-Natmag Magazines. This promotional campaign is part of ambitious plans for Reveal."
Zoe Harris, marketing director at ACP-Natmag, said: "We felt that as we had such a clear vision of what we needed from the campaign, we did not need the full services of a traditional creative agency."
Reveal, which launched in 2004, had an average circulation of 345,508 during the second half of 2006.
It competes with titles including News Magazines' Love It!, with a circulation of 407,914, IPC's Now on 540,132, and Emap's Closer on 614,141.
ACP-Natmag also publishes two other women's weeklies - Best and Real People.
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