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When comparing the April 2005 to March 2006 period, with the April 2006 to March 2007 period, the Daily Mail, Daily Express, Daily Star and The Sun all showed single digit declines in readership.

The Daily Express was down the most in percentage terms, by 7% to 1,742,000.

The Times also dropped 7% to 1,730,000, while other quality press showed gains.

The Financial Times underlined its recent recovery with a 13% rise to 394,000. The Daily Telegraph, The Guardian and The Independent all rose 5%.

However, the Daily Telegraph was overtaken as the UK's fifth most-read newspaper by Metro, which gained 16% to 2,195,000. The Daily Telegraph has a readership of 2,177,000.

The most significant changes among the Sunday papers were a 9% rise for The Observer to 1,445,000 and an 11% drop for The People to 1,756,000.

The figures for magazines illustrated the readership trend away from classic women's weeklies to newer titles.

There were large jumps for ACP-Natmag's 2004 launch Reveal, up 84% to 717,000; Emap's 2002 launch Closer, was up 21% to 983,000; and IPC's January 2005 launch Pick Me Up was up 21% to 983,000.

IPC's Woman's Own, launched in 1932, was down 21% to 1,213,000, and its title Woman, launched in 1937, was down 21% to 924,000.

The figures show men's magazines declining, but perhaps not as much as observers feared. The market leader, Emap's FHM, lost 8% of its readership, falling to 2,397,000, while IPC's Loaded dropped 6% to 1,061,000 and Dennis' Maxim dropped 9% to 602,000.