The agencies will provide strategic counsel to the Drinkaware team in suggesting and developing campaigns that integrate media relations and web-based communication to make messages that appeal to diverse age groups.
Drinkaware's chief executive officer, Chris Sorek, said: 'We will be looking for agencies that have a history of successfully running social marketing campaigns and help us on this mission.
Last year Drinkaware ran an outdoor campaign which used the theme of recycling to communicate to middle class consumers.
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