The launch of Direct Solutions is designed to strengthen Response One's range of services and deliver significant long-term benefits to its clients.
Sarah Brindley, Response One deputy managing director, said: "The very essence of our business is centered upon Response One's unique knowledge of data and the way in which it can be best utilised to provide a maximum return on investment for our clients."
In addition to data processing and database management, Response One will now provide sophisticated data mining, segmentation and analysis.
"Direct Solutions is an important venture for us," Brindley said. "It signals our commitment to intelligent marketing and confirms our position as a true data-driven direct marketing agency."
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