The Global Flyer Panel tool draws on data relating to passengers’ attitudes to airport and in-flight advertising. The data is drawn from an online survey targeting frequent flyers.
Dylan Mouratsing, international research manager at Aviator Insight, said: “Engaging the audience in the home environment is a great way to interview busy executives and, as with other online methodologies, shorter lead times allow quicker time to field.”
Passenger numbers have grown in recent months, handing advertisers a growing platform to engage senior business executives and high-net-worth individuals. In the year to October 2007, air travel passenger journeys in Europe increased by 8.2% to 1.4 billion, according to Airports Council International. About 590 million of those were travelling on business trips.
Dylan Mouratsing, international research manager at Aviator Insight, said: “Engaging the audience in the home environment is a great way to interview busy executives and, as with other online methodologies, shorter lead times allow quicker time to field.”
Passenger numbers have grown in recent months, handing advertisers a growing platform to engage senior business executives and high-net-worth individuals. In the year to October 2007, air travel passenger journeys in Europe increased by 8.2% to 1.4 billion, according to Airports Council International. About 590 million of those were travelling on business trips.
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