Research Now launches Asian operations

LONDON - Research Now has launched into the Asian market with two operations in Shanghai and Singapore.

The market research group owns 75% of the Shanghai operation, which is a joint venture with local investors, and it has full ownership of the Singapore operation.

To support the growing international demand for Asian opinion Research Now has also launched eight proprietary online panels.

The new panels are in China, Japan, Singapore, Malaysia, Taiwan, Hong Kong, South Korea and India.

Jason Buchanan, managing director of Asia-Pacific at Research Now, will head up the Asia-Pacific team.   

Buchanan said: "We are extremely excited to be rolling out our proven panel model in Asia.

"Expansion into this region follows demand from our existing client base worldwide for proprietary access to consumer opinions in one of the fastest growing economic areas in the world."

Research Now has also signed an agreement with Reed Business Information UK to create specialist business-to-business panels.

The two firms will build, operate and sell access to co-branded online panels constructed from the website users and magazine readers of RBI's publications.

The first specialist panel will be IT Decision Makers.