The event opens with Rebecca Wynberg, chairman of Sadek Wynberg Millward Brown, interviewing Winston about the impact of science on society and the perceived fissure between creativity and research.
Winston is professor of science and society at Imperial College in London, where he previously held the role of professor of fertility studies.
On March 25, the keynote speaker will be author and former advisor to Tony Blair, Charles Leadbetter, talking on how companies can mobilise consumers as co-creators and innovators.
There will also be representatives from Google, HSBC and the London College of Fashion.
Other events include the annual debate chaired by Mark Earls from Herd, who will discuss how influence works with an anthropologist, an economist and a zoologist.
Breakout sessions will be also be held in the Plaza Suite, including a workshop on how to 'Make better adverts by digging above the clichés', led by John Griffiths of Planning Above and Beyond and Elena Ionita of Leo Burnett Bucharest.
Pecha Kucha will also return this year, bringing day one to a close with a debate on 'When I run the market research industry...'
Simon Lidington, conference co-chair and chief exchanger at Insight Exchange, said: "We're very excited about the line-up for Research 2009 -- which will be a celebratory festival of innovation and ideas in business. Our fantastic keynotes will be followed by a succession of big names from a wide range of backgrounds and disciplines -- inspiring us all to apply new concepts and build on opportunities in the workplace."
The full conference programme can be accessed .