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The campaign, which was created by Publicis Conseil, is for the Coupe GT version of the Laguna.

The ad, titled 'The Meeting' is set on a pure white background with Cantona pointing out the selling points of the car such as the sound system, airbags and four-wheel steering apparatus.

According to Renault the campaign will mainly run in late-night viewing slots to target an "upper socio-professional audience". The French car firm said the ad will not be cut down from its current 90-second format.
with a 15-sec teaser ad. A 'making of' film is also set to be released on the web.