The integrated campaign, created by Pulse, aims to encourage test drives and capture data.
It comes at a difficult time for dealers. Car sales for October were down by 23 per cent year on year across the trade, while the end of the year is notoriously slow for car sales.
Men aged over 40 will be targeted by the campaign, which is designed to complement the manufacturer's advertising campaign, which is entitled "Remember when" and carries a nostalgic theme.
Dealers' kits will be handed out allowing them to create shopping centre events where the car can be displayed. The quiz-shows, which will ask shoppers to recall previous number-one records, will run in malls with a high footfall.
Consumers who either sign up for a test drive or win in the quiz will be handed a £10 shopping voucher redeemable at one of the top four supermarkets, such as Tesco and Sainsbury's.
Additionally, dealer kits will include templates for press, online, radio, postcard mailings and direct marketing.
According to the Society of Motor Manufacturers and Traders, just over 128,000 cars were sold in the UK in October. The new Megane was launched on 25 November.
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