Renault Sport "Clio RS 16" by We Are Social France

Renault Sport is celebrating its 40th anniversary and return to Formula One with a film about a man who dreams of becoming a racing car driver.

Created by We Are Social, the ad follows the man as he daydreams about the wild parties and fame that come with being an F1 driver but is instead transported into Renault Sport’s Clio RS 16 and discovers an even better time. We Are Social is also launching a Facebook page and YouTube channel for the brand. 

Credits

Head of service contact strategy, Renault Sport
Officer of Renault Sport project, Renault
Agency
President and founder, We Are Social
Deputy general manager
Creative director
Board director
Artistic director
Copywriter
Strategic planner
TV producer
Director, Satellite My Love