Renault UK "The ultimate test drive" by Publicis London

The theme of Renault's ad is "passion", which 79-year-old Rosemary Smith proves she has plenty of as she becomes the oldest person to drive a Formula 1 car.

Smith proves age is just a number when she fulfils her lifelong dream of driving an 800bhp vehicle.

The film is part of a 360 campaign to celebrate 40 years of Renault in F1TM. Accompanying activity is running across out of home, print, digital display and social.

Credits

Marketing director, Renault UK
Executive creative director
Creative director
Strategy director
Senior account director
Senior account manager
Head of production
Production assistant
Production company
Producer
Post-production company
Audio post-production