The deal has been hammered out by Carat Sponsorship and will see the Clio flagged on stations across the Emap stable that run the 'Friday Night Kiss' show, including Kiss 100 London and the Big City Network, which includes Key 103 in Manchester and Liverpool's Radio City.
Details of the six-month deal include the sponsorship of regional entertainment bulletins and a competition to win a "va-va-voom Weekender", with prizes including a holiday in Paris and tickets to a Premiership football game.
The current television advertising spot for the "va-va-voom" campaign, which broke last December and features Arsenal star Thierry Henry and Muppets drummer Animal, was created by Publicis.
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