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In another brand social experiment, Renault UK opens a window into family life by filming interactions among parents, spouses and children inside a Scénic car for a year.

The campaign, developed by MSLGroup and Publicis London, is fronted by influencers Mother Pukka and Father of Daughters, who are posting monthly on their social channels and sharing experiences of family travel in the car. It was written by Helena Heras, art directed by Madelien Scholten and directed by Adam Kaleta through Baker Street Productions.