Most read: Poltergeist clown ads escape ban
The ASA received 74 complaints about the bus and poster ads, but today
±±¾©Èü³µpk10's Gurjit Degun reports that the complaints said the ads were distressing for themselves, their children or those with colrophobia, the fear of clowns, and questioned whether they were suitable for outdoor display in an "untargeted medium".
Twentieth Century Fox Film said it understood that the ad had caused upset, however it had sought and gained approval by its media owner, Exterion Media, which confirmed the ad had been approved by its copy approval team.
On social: #RememberShafilea
You may remember the . It was part of a campaign raising awareness of the support available for people threatened by honour killings and forced marriages.
Yesterday (14 July), Karma Nirvana launched the National Day of Memory for the victims of honour killings. The date was chosen because "it would have been the 29th birthday of Shafilea Ahmed, the 17-year-old British girl who was suffocated by her parents, in front of her siblings, after suffering years of honour-based abuse."
To remember her, a 3D bust of Shafilea was programmed to print in response to the use of the hashtag.
- if you shared the hashtag for yesterday's Day of Memory, you made this happen:
— Leo Burnett London (@LeoBurnettLDN)
A very powerful and affecting campaign.
Latest work: Diet Coke reveals J.W.Anderson as latest fashion collaborator
Diet Coke has selected British designer J.W.Anderson as its latest collaborator, Charlotte Mceleny reports for Marketing. Two limited edition aluminium bottles, a t-shirt, a tote bag and a notebook will be released.
The partnership is part of a long-term strategy for Diet Coke, which aims to align itself with young fashion-savvy women by creating limited edition products alongside some of the most famous names in fashion.
It also aims to tie into its "Regret Nothing tagline that serves as a reminder for people to embrace their impulsive sides.
Check out more of the .
Brand buzz: Aldi and Lidl top YouGov's mid-year rankings
YouGov BrandIndex has released its . The index measures whether consumers have heard anything positive or negative about the brand in the past two weeks.
Aldi and Lidl top the charts, but it's good news for Netflix who clocks in fourth, behind BBC's iPlayer.
Commenting on the results, BrandIndex Director Sarah Murphy said: "We can anticipate brands like Netflix to become a mainstay in YouGov’s rankings. A successful past year on both sides of the Atlantic has redefined the way we consider the television industry, with huge potential for growth still there."
There's a available.
Opinion: The IPA's contract templates
Dan Shute, managing and founding partner of Creature of London, writes in Marketing on , the project-based relationship framework, which joins the retained relationship framework.
In response to "negative voices around the existence of the project-based document, suggesting this is an endorsement of a culture where agencies are treated as disposable resource", he said:
I don’t agree; not because I’m one of those rapier-wielding MDs who believes agencies thrive on the uncertainty of a project-based relationship (call me naive, but at Creature, we don’t need to be scared to try), but simply because there are more and more project based relationships nowadays, and up ’til now, we’ve kind of been making them up.
, and let him know in the comments if you disagree.
Compiled by Jonathan Shannon
Is there something you’d like us to share in 18:05? Email jonathan.shannon@haymarket.com with the details.
We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us #1805