Most read: American Airlines calls global ad and media review
Everyone's all about Apple Pay today, apart from that set of trail blazers called Brand Republic readers, who instead blazed separate trails to .
±±¾©Èü³µpk10's Maisie McCabe reports the review is in its early stages and American Airlines hopes to make a decision by the end of the year. AAR is helping with the process.
Outside of the US, UM, which is also part of McCann Worldgroup, handles American Airline’s media account. In the UK, Universal McCann Manchester has the business.
Apple Pay: Hands on
Okay, so everyone else is talking about Apple Pay, let's join them. First up, most of the coverage today revolves around what it is and how you use it, so let's find out how Apple Pay works with an Apple Watch with Marketing's Shona Ghosh. Listen out for the "ohhhh" at 1:23.
Apple Pay: But what does it mean?
Excellent question, glad we asked. What does it mean for brands and advertisers? "With the introduction of loyalty into the newly-renamed Apple Wallet, due to hit our iPhones this autumn within iOS9, merchants (and in some cases issuers) have a huge opportunity to incentivise incremental spending on the phone."
In digital form, loyalty can become dynamic and, in addition to being a digital way to manage mobile payments from your bank cards, the mobile wallet can also be integrated with a repository for e-coupons redeemable for discounts and other offers. This gives brands the chance to think seamlessly about how they use a single channel to drive engagement all the way through to a payment.
The ability to push relevant and compelling offers to consumers based on location and known preferences will offer brands a chance to use mobile marketing, advertising and loyalty to help drive footfall, encourage engagement or increase sales.
Exciting times then, but not for banks.
Over on , Euan Robertson, chief technology officer of Aquila Insight, discusses what . Robertson argues that Apple Pay diminishes a customer's relationship with their bank, reduces the bank's opportunity to cross sell, and if were to launch a credit card, it could develop "a holistic view of the customer that most banks could only ever dream of."
On social: Apple Pay
(This will be the last item on Apple Pay, we promise.) What are people saying about Apple Pay on Twitter? And have there been any jokes? Let's find out, shall we?
The editor of Banking Technology magazine gives us an insight into his inbox:
OK. now features in exactly 550 items in my inbox. PR industry split between 'game changer', 'watershed' and 'disappointing' ...
— David Bannister (@DavidBannister)
We will point out that there are a lot of tweets where people are happy with the performance of Apple Pay, but if it holds us up at TfL turnstiles we won't be responsible for our actions (by actions, we mean getting into a silent huff).
By the way is waaaay to slow for Londoners on the . Takes about six secs, which is enough time to get angry at the turnstyle
— Jasmine Gardner (@JasGardner)
Asos have discovered a select few stores won't constrain you with a £20 limit.
Just found out there won't be a £20 limit when using in *Buys £50 worth of choc bars*
— ASOS (@ASOS)
Someone took the time to Vine this joke. Because internet.
isn't all it's cracked up to be
— Harry Seaton (@harryseaton)
That's it, no more Apple Pay until the next opinion piece. Tomorrow, probably.
Latest ads: Harvey Nichols CCTV shoplifter ad
Harvey Nichols is launching its new loyalty app with CCTV footage of shoplifters stealing from the retailer's Knightsbridge store.
Adam & Eve/DDB created the "shoplifters" campaign for Harvey Nichols, which kicks off with a 100-second online film.
Shadi Halliwell, Harvey Nichols’ group creative and marketing director, said: "We wanted to create a campaign which plays on the universal truth that everybody loves a freebie. By downloading ‘Rewards by Harvey Nichols’, our customers are sure to be spoilt, the legal way, with fabulously stylish treats.
Check out more of the .
Compiled by Jonathan Shannon
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