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Beachwear brand Reef has launched its first campaign since Haymaker became agency of record in November. The independent creative from Los Angeles crushed some drone play to capture the fun rally cry that is "Beach Freely." Jay Kamath, founder and chief creative officer at Haymaker, said: "This production spanned oceans, continents and questionable taco trucks to capture the undeniable feeling of freedom that is felt by anyone who sets foot on the beach. Everyone we worked with, from legendary surfers to everyday beach dwellers, all believed in the beach’s liberating and transformative power and we were lucky enough to work with Reef to bring those expressions to life in each person’s unique voice."