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Apple continues its "Shot on iPhone" campaign with a celebration of contemporary France.

The ads journey through Marseille, Lyon and Paris, showcasing local sites with beautiful black and white imagery all shot on the iPhone X. Each one features the music of up-and-coming French hip-hop artists – Lomepal (Paris), Reef (Marseille) and Chilla (Lyon) – who recorded their song lyrics on an iPhone and will stream the tracks exclusively on Apple Music.